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Top 5 Reasons Why Email Marketing Still Works

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Top 5 Reasons Why Email Marketing Still Works

When the Internet was new to consumers, everyone loved email. 

How do people feel about email now? Is it still a worthwhile tactic for small-business owners and marketers to pursue?

The simple answer is yes.

But you came here to learn, so here are the Top 5 research-backed reasons email marketing is vital for businesses of all sizes:

1. Email is an easy way to reach mobile customers.

Using email is better for mobile marketing than SMS because:

  1. It works on mobile devices other than phones
  2. Emails are free for the consumer, whereas texting may incur a charge
  3. Emails have far more space for content than text messages, allowing for better marketing pieces.

2. It’s an effective way to keep customers informed.

There is a real value to staying connected to customers and email marketing makes that easy to do. The tactic is very effective at helping business owners and consumers stay connected.

3. Email coupons drive online and in-store sales.

Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose.

Though consumers are looking to save money, it can turn into increased revenue for the retailer. E-coupons are big business, and email marketing is at its heart.

4. It’s easy to customize and integrate into other marketing tactics.

Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. 

Email marketing can also be utilized with just about any other marketing tactic, which makes email an important part of any integrated marketing campaign.

5. Email marketing is inexpensive.

To sum up the best reason to use email marketing: It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

We have over 6000 subscribers.

These include members of social clubs, religious communities, heads of educational institutions, managers of banks and insurance companies, directors and CEOs of the business associations, and NGOs.


Our subscriber base for email marketing includes primarily residents in the Kisumu/Nyanza/Western Region of Kenya.

EMAIL US FOR A QUOTE – [email protected]
Click here to view our email marketing campaigns

Technology Enhanced by TEL COMPANY KENYA


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